brand market chicago + life realizations

brand market chicago katnp

This past Saturday I attended the Brand Market workshop in Chicago and if I’m going to be honest – I geeked out hard.

While I always take something away from any blogger conference, a lot of times I feel as if we only scratch the surface of things. But with the Brand Market we got down and dirty from the get go.

In all my years of schooling, I have never furiously scribbled notes as much as I did during this workshop. There was so much goodness to take away.

Our host Anna was so wise and kindhearted, I loved the honest and relatable approach to her branding, it’s something I’d like to emulate here on KATNP. And her knowledge on social media was incredible.

While I learned something from everyone, I have to say Mandy was my favorite! I loved her upfront and realistic personality. She offered wonderful insight on all things branding, marketing, social media, and life. I appreciated her frank advice on having a heart to heart with yourself to figure out what you can bear, what you’re willing to sacrifice, and what your expectations are for your business. I honestly could’ve listened to her talk all day.

Of course I can’t forget all our guest speakers: First was Matthew, who had an incredible story of how his business organically grew. My biggest takeaways from him – make positivity, don’t take shortcuts, and no matter how far you get – always keep improving.

Ari opened my eyes to what goes into a complete brand design and why it all matters. The answer: branding matters because it communicates trust to your audience.

Finally, Jess talked how marketing is the oxygen of your business. I especially appreciated her Hunger Games analogy and in depth look at how to connect with your audience, bloggers, and brands – handout & meet n’ greet exercise included!

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{Pillows from Tiny Prints}

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As I said, I was geeking out all day so by the time I got home my head was buzzing.

Throughout the day I had several aha moments which coincidently collided into one big life realization:

I love my blog and I love creating content.

Though I’ve gone through a lot of highs and lows with blogging, KATNP has been a consistent part of my life for almost 3 years now.

And I’m so grateful for it.

I was discussing this with DCT and I was surprised to find myself getting emotional and even started crying.

This past year has been filled with a lot of distractions that have kept me from focusing on what I love and what I’m passionate about.

And though my mind keeps telling me how irrational I’m being to pursue this dream, my heart keeps pulling me back.

I know this all sounds extremely vague – it still doesn’t make complete sense in my own head.

But I do know this – bigger and better things are coming for Kinks are the new Pink.

And I couldn’t be more thrilled, blessed, and overjoyed for it all.

I want to thank you for your continued support & love whether you’ve been following along since the beginning or just recently stumbled upon me.

And thanks again to Anna & Mandy for inspiring, motivating, and giving me the tools to take the next steps.

Here’s to following your passions and living a life you love.

Thanks for reading.

xx

Ashlei

// Photography by Ashlei Mosley \\

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8 Responses to brand market chicago + life realizations

  1. This is the first post I’ve read today and it’s a goodie! I’m crossing my fingers that Brand Market makes their way to Kansas City sometime in the near future :) Have a great Monday!

  2. Thanks for joining us at the Brand Market Chicago last few weeks Ashlei! And I’m so happy to read that my designer insight can inspire you with your brand. Your blog is pretty cool too, love the stuff that you’re sharing :)