simply blog: 10 tips to improve your blog writing

10 easy tips that will improve your blog writing and boost your posts today

I’m trying something a little new for KATNP, today.

I’ve been wanting to expand my brand, so to speak, and incorporate additional topics to my usual style and natural hair posts.

I’ve been blogging consistently on KATNP for almost 3 years now – and before that I wrote other blogs and various “live journals” {that have *thankfully* been lost to the black hole of the internet…..I hope…..}. And while I wouldn’t consider myself a seasoned veteran of blogging, I’ve definitely learned a thing or two.

Over the past 6 months or so, I’ve been receiving a lot of requests for blogging advice, from how to actually start a blog to graphic design tips to figuring out SEO.

All of this, coincidently, came at a time where I was building another site that I was going to use as an extension of KATNP for sharing my blogging advice and tips.

But it was turning into a much bigger project than it should be, so I said – f*ck it, I’m going to share my advice on here. 😀

With that, today kicks off a new post series I’ve dubbed Simply Blog where I’ll share with you personal advice and tips for better blogging :)

So let’s jump right in shall we?

Being in the fashion & lifestyle blogging industry we all know the importance of blog design, photography, and graphics and how they can speak volumes to our readers.

But there’s one additional aspect that helps bring your content to life – your writing.

Eye catching photography can take you far, but if combined with smartly written text you can boost your site {hello increased search engine traffic!} and help complete the story you’re telling in your photos.

If you ask me, in today’s vast blogosphere, attention to writing is a must.

To help you get started, here are 10 easy tips that will improve your blog writing and boost your posts today:

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1. Avoid Boring Words.

Why use “good” when there are words such as “fantastic”, “amazing”, or “wonderful”? Why use “bad” when you have “awful”, “disgusting”, or “horrifying”?

Not only are these words entertaining to write, they add color and life to your posts.

Just think when you’re having a conversation with someone and they say “so-and-so restaurant was good”.

That doesn’t inspire you to take action and make a reservation.

However if they were to say “so-and-so restaurant was fantastic!” – now you’re more intrigued and want to know what made it so “fantastic”.

Boring words are just that – boring. If you want your post to stand out use more words that are colorful and lively.

2. Use A Thesaurus

Of course in avoiding boring words you don’t want to waste valuable time wracking your brain for alternatives. To help – always keep a thesaurus close by.

I love visiting Thesaurus.com, typing the generic word I’m thinking of in their search box and discovering all the alternatives. I’m like a kid in a candy store – so many words to choose from, and I want them all!

Any reference – whether it’s a thesaurus or dictionary – you use will be an essential tool to thinking outside the box when writing your posts.

3. Avoid Generic Words

Generic words are very similar to boring words. Using them all the time makes your content stale and uninspiring.

While you can’t avoid them completely, try sprinkling your posts with specific words to bring your descriptions to life.

You could say ‘the shoes were so cool’, or you could say ‘the shoes were sleek and mod’.

Which description paints more of a picture in your mind?

4. Use Positive Words

The majority of your audience is reading your blog to gain insight or find inspiration. Creating a positive atmosphere will encourage them to connect and dig deeper into your content.

Think of it this way – if you have a fitness blog and you’re sharing a new abs routine, instead of saying ‘get rid of belly fat’ – which comes across negatively making your readers think ‘Eegahds! I don’t want to admit I have belly fat!’.  Say ‘tone, strengthen, or define your stomach muscles’.

Even if your routine actually helps eliminate ‘belly fat’, rephrasing to say ‘tighten your stomach muscles’ gives a more positive image to your reader.

5. Use Adjectives Wisely

Being expressive and describing things accurately is important in your content. However there is a fine line between being descriptive and being flamboyant.

I love splashy adjectives just as much as the next person, but there is an art to how you use them. Instead of writing about a ‘sparkly, bedazzled, sequined jacket’, be more specific and choose a visually appealing description such as ‘an ornate jacket’.

This also allows you to go into detail about how it was ornate, providing richer context.

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6. Cut The Fluff

I’m sure we all remember one of the infamous quotes from the movie Zoolander:

“Have you ever thought there was more to life than being really really really ridiculously good looking?”

While it’s great to laugh at how really really really ridiculous {and wonderful} that movie is, Derek gives us the perfect example of how adverbs are often used as meaningless fluff or filler for content.

Words such as ‘actually’, ‘really’, ‘a little’, and ‘just’ should be used sparingly, if at all, and only in places where they really add impact.

7. Use Delightful Metaphors

Metaphors are another way to add a little magic to your posts.

For example, instead of saying this recipe was ‘easy’, say this recipe was a ‘breeze’. Or instead of describing your blogger crush as ‘outgoing’, say they have a ‘bubbly personality’.

This is your opportunity to get creative, but be cautious – using metaphors constantly will lessen their impact and make them more of a distraction than a delight to your readers.

8. Show Your Personality

Think about how you interact with your friends and family, what quirks in your personality come out when you’re around people you’re comfortable with?

Is there a certain way you talk? Specific words or phrases you enjoy using? Why not add those quirks into your posts?

Your readers want to feel they’re interacting with a real person, so give them a peek of your natural self. I guarantee they’ll find you and your content more relatable.

9. Avoid Industry Jargon Or Trendy Words

No matter what industry you’re in there’s a certain language {read: jargon} you’ll speak between fellow peers within the industry.

While understanding specific terms related to your industry demonstrates your knowledge, using them within your content can turn your readers away.

When in doubt, always use the language of your readers. This shows you not only understand your industry, but also your audience. It makes your content enjoyable and easier to digest.

10. Keep It Balanced

Naturally with all these tips, there is a balance to be found. Overdosing on metaphors, adjectives, and trendy words can overwhelm your posts. Causing your audience to completely miss your message.

Getting the right balance is important – Say what you mean with as few words as possible, but make those words count.

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Those are my 10 tips to improve your blog writing and boost your posts.

Now I’d love to hear from you!

What do you think of this new series and which of these tips can you start implementing in your posts today?

I can’t wait to read your thoughts in the comments!

Thanks for reading!

xx

{Image 1 & 2 by Style Me Pretty Living, Image 3 by The Every Girl}

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10 Responses to simply blog: 10 tips to improve your blog writing

  1. Wow! This was so helpful and inspiring! I’m just getting started on my blog and I’m nervous about starting off with only a little bit of content. Plus my appearance and theme, is still under construction, but I have been letting that hinder me from putting in 100% and getting the ball rolling.

    Any advice on confidence of working with what you got?

    Thanks so much!

    • That’s awesome Sarah! I’m so glad this was helpful for you! I know it’s hard to get the ball rolling, I’m definitely the type of person who wants all my i’s dotted and t’s crossed before sharing anything. But sometimes you just have to take the leap. The best thing about just starting out is that not many people are following yet so you’re free to play around and find out what works for you. Don’t wait for confidence to come, you’re always going to be unsure, just dive in and start swimming!

      {sorry for all the cheesy metaphors :) }

      xx

  2. This is awesome advice! I am a relatively new blogger and am unsure and not so confident in my writing currently so I love the suggestions that you gave! Thanks so much for sharing! I’m excited to check back for more on this series!