Well as I mentioned Friday, I battled the craziness and went to Target for the launch of the 3.1 Phillip Lim collection!
It was a rainy morning and I arrived at Target around 7:15am (with the store opening at 8am) and there were already people posted up in line — which was good to see that I wasn’t the only crazy one. While we all waited in line we got a chance to “bond” over our craziness, many people were like me and new to attending a designer collaboration launch on the first day while others were veterans and shared stories about their past experiences — the Missoni collaboration still being one of the craziest they ever experienced.
As 8am ticked closer you could feel the anticipation growing, along with the size of the line. I was about 15th, but there were at least 30-40 people behind me. 8am finally hit, the metal gates started to rise and I could feel my adrenaline start to climb. It was game time.
The people at the very front of the line didn’t waste any time, sneaking under the gate and running through the entrance. I personally promised myself I wouldn’t run, but I have to admit the energy was so high I ended up doing a sort of speed walk/jog.
The bags were the first to go. The stock they had available on the floor was gone before I even knew where they were located — easily less than 2 minutes. You saw people literally hoarding handfuls of bags. Luckily I wasn’t too concerned as the bags weren’t on the top of my list, though I eventually ended up with one as one girl decided she didn’t want it after all. I focused my energy on finding my must-haves (the cheetah skirt and tuxedo blazer a la Solange at the launch party in NYC), after securing those pieces I then went back through picking up additional items to try on. Only grabbing a cart after filling my arms to the absolute breaking point.
As you can probably imagine the fitting rooms were insane, so thankfully I thought ahead and wore simple leggings and a tee as I ended up claiming a corner with a mirror in the maternity clothing section and tried items on over my clothing. Many followed suit and before I knew it there was a little gang of us trying on pieces, offering helpful tips and comments, trading items that didn’t work for one person but worked for another, and building an odd sense of comradery.
I’m happy to say I came away with every piece I originally wanted — the cheetah print skirt, the tuxedo blazer, the “Boom” sweatshirt & scarf, and even an item I wasn’t expecting – the mini satchel bag in grey!
I was in and out in 45 minutes tops, which is surprising when I think about it as I felt I was there for hours! I got home and DCT was just getting out of bed — just in time for Sunday brunch!
All in all, it was a very interesting experience and I’m really glad I did it! Not only because I was able to purchase all the items I wanted, but because I stepped up to the challenge and conquered it! How about you all? Anyone get up early to snag their items? Were you successful?
I hope you enjoyed the photos, get ready for a full on outfit post in the near future featuring some of these items. I now will wait in anticipation for the next designer collaboration – Isabel Marant for H&M. Now that will be true insanity. And honestly, I can’t wait.